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November 13, 2019

Q4 is not known as the 'Golden Quarter' in eCommerce for no reason.

Some businesses will make up to 50% of their annual revenue over this period so clearly, getting your strategy on point here is crucial and can make or even break a business.

Facebook Ads can play a huge...

May 24, 2018

Hit the publish button on your Facebook ads and off they merrily head for approval before going live straight to the audience you chose, right?

Well, it's not quite that simple.

Did you know that (unless you are using something called 'Reach & Frequency' biddin...

May 17, 2018

Dating! Delete your history! Virtual reality! Group video calling! 

Yep, updates involving all these and more were announced as Facebook held their annual F8 Conference earlier this month.

Oh, you didn’t even know it was on? Luckily for you, I kept an eye on the biggest...

March 28, 2018


Instagram (aka 'IG') have been fairly quiet on the updates front recently, apart from allowing post scheduling and some additions to Stories, but last week they decided to keep everyone on their toes by rolling out not one......

February 10, 2018

Are you sitting down? Sorry to be the bearer of bad news, but Facebook announced yesterday that they’re messing with your good old, precious organic reach once again!

Don’t panic though – it isn’t quite as bad as you might think.

Facebook isn't technically reducing your...

December 19, 2017

I’ll admit it, I'm guilty of using and recommending these tactics for clients in the past. But not any more, and you know what? I'm glad about that. With one update yesterday, Facebook changed the game completely. They have unceremoniously picked up and dump...

November 13, 2017

IT'S VERY EASY to get Facebook Ads all wrong and waste a lot of money in a short space of time.

Learning how to advertise on Facebook - successfully - takes time, effort and yes, money. 

That doesn't necessarily have to mean thousands and thousands but if you only have £...

October 23, 2017

You already know how difficult it is to get much reach with your Facebook business page posts these days unless you pay for it, that is! 

After all, organic reach is down this year to under 5%.

At least the odd post you make gets a good amount of engagement tho...

October 12, 2017

Did you know WhatsApp is about to undergo a big revamp?

WhatsApp Business is finally here...and it will bring some significant differences to everyone's favourite method of contact in 2017.

There has been talk of more advertising and business features on the popular mess...

September 28, 2017

EVERYONE knows Facebook Ads are a waste of money, right?

I mean, Facebook is just for kids, like that Selfiegram thingy and that silly Snaptalk app with the yellow ghost.

And for people who want to tell everyone what they had for breakfast, let the world know they've bee...

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