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What is Influencer Marketing anyway?

Each Thursday we will feature a different Digital Marketing topic in our 'what is it anyway?' series for you to learn the basics of and then later some more advanced strategies for the more experienced. Today we kick off with one of the most relevant for 2017 - Influencer Marketing. So what is Influencer Marketing? This is where marketers/brands focus on one person rather than a group of people - someone influential to their customers. You might automatically think of celebrities, but this isn't necessarily the case as that sort of marketing would generally fall under sponsorship instead. With the phenomenon of social media and social 'celebrities' these days, you don't need a David Beckham

What is Digital Marketing anyway?

IN the process of launching my own consultancy business I realised a lot of people still don't really understand exactly what Digital Marketing is, although most I spoke to did say it at least 'sounded cool', so there is that. So, I figured what better starting point for my first blog launching my new website than by defining what Digital Marketing means, in terms anyone can understand and without blitzing you with acronyms. Let's kick off with what our old friend Wiki says: "Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display adverti

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