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Are you sitting down? Sorry to be the bearer of bad news, but Facebook announced yesterday that they’re messing with your good old, precious organic reach once again! Don’t panic though – it isn’t quite as bad as you might think. Facebook isn't technically reducing your reach, as such... ...What they are doing now is redefining the way they, err, ‘define’, the whole measurement of reach numbers in the first place. Historically, page reach has been defined as ‘based on how many times a post was delivered in News Feed’. This is at odds with the way Facebook defines reach for adverts – which is only if the ad actually physically enters the user’s screen. Starting Monday 12th February, Facebook