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Q4 is not known as the 'Golden Quarter' in eCommerce for no reason. Some businesses will make up to 50% of their annual revenue over this period so clearly, getting your strategy on point here is crucial and can make or even break a business. Facebook Ads can play a huge part in this if done properly. To be honest, if you're reading this as I write it and haven't taken action yet, you are well behind (you've already missed the first buying peak of 11/11 that I mention below) but there will still be a few quick wins you can take advantage of and then at least you can be better prepared for next year. This is intended to be more of a bite-sized reference guide rather than a full 3,000 word blo