Q4 is not known as the 'Golden Quarter' in eCommerce for no reason. Some businesses will make up to 50% of their annual revenue over this period so clearly, getting your strategy on point here is crucial and can make or even break a business. Facebook Ads can play a huge part in this if done properly. To be honest, if you're reading this as I write it and haven't taken action yet, you are well behind (you've already missed the first buying peak of 11/11 that I mention below)