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Hit the publish button on your Facebook ads and off they merrily head for approval before going live straight to the audience you chose, right? Well, it's not quite that simple. Did you know that (unless you are using something called 'Reach & Frequency' bidding which probably only applies 5% of the time, so I won't go into it here) all your Facebook Ads go through an auction process? If your answer to that is ‘no’ or ‘auction, what auction?!’ this could be one of the main reasons your ads are failing... Don’t worry though, you aren’t alone. A surprising number of people advertise on Facebook without fully understanding how the process actually works. Particularly amongst those who haven’t v