Each Thursday we will feature a different Digital Marketing topic in our 'what is it anyway?' series for you to learn the basics of and then later some more advanced strategies for the more experienced. Today we kick off with one of the most relevant for 2017 - Influencer Marketing. So what is Influencer Marketing? This is where marketers/brands focus on one person rather than a group of people - someone influential to their customers. You might automatically think of celebri